Inspirational and informative stories from founders problem-solving across many industries and markets
Optimising your Customer Acquisition Cost (CAC) is a key element of successfully growing a tech company. While strategies can differ between segments such as SaaS and e-commerce, what unites all founders is the need for a solid understanding of this metric when contemplating business strategy.
After first hitting the road in 2016, evee has grown to 10,000+ customers, with a fleet of more than 250 vehicles across Australia and New Zealand. We sit down with Slava Kozlovskii, Founder & CEO, to learn more about evee's growth journey to date, how Slava has used Tractor's bridge funding, as well as how the business is navigating growth whilst staying to its values.
Fast growth often requires external capital. Startups in Australia and New Zealand should understand how and when debt can be used to facilitate it, says Matt Allen, Co-Founder of Tractor Ventures.
Founded in "the windy city" in 2013, husband-and-wife team India and Steven Korner have grown Method Recycling from humble beginnings to working with some of the world's leading organisations and household names, including the likes of Xero, Canva, Qantas, and many more - receiving numerous innovation, sustainability and environmental awards along the way. We sit down with India and Steven to learn more about Method's sustainable approach to growth over the past 10+ years.
Wellington based Chameleon Creator provides the opportunity to create beautiful learning. As an agency to product business model, the creation of their SaaS authoring tool allowed them to grow bootstrapped, and really understand how to spend a dollar in the business. As a capital efficient business less affected by peaks and troughs in the market, CEO Todd Hammington shares their business curve story and the way to really truly understand your unit economics as you scale.
UAMTEC are revolutionizing underground and subsea inspections. They provide state-of-the-art solutions for subsea and underground exploration, mapping, and monitoring, utilizing advanced technologies such as vehicles, sensors, cameras and machine learning. Co-Founders Shawn Taylor & Justin O’Donnell share their values driven approach to building a hardware company with a big niche and big impact.
Farmbot provide remote monitoring solutions that take the guesswork out of measuring and analysing water on farms (and ranches) all around the world. With aims to become a billion-dollar Australian agritech export company, Farmbot Co-Founder Andrew Coppin shares how they focus more on customer needs than capital, and his vision for the company to be the 'Atlassian of Ag.'
Synthesis Organics create bioenergetic face care in Byron Bay with a synergy of nature, science & spirit. Their 100% plant-based certified organic products are crafted courtesy of Australian native bioactives and clinically proven nutraceuticals to nurture and heal on a deep, cellular level. Founder Theme Rains sits with us to unpack their progression from high performance product ranges for spas and therapists, to a COVID enforced ecommerce boom of 800%+ revenue uptick!
Social Enterprise Pixii provide period products, the way they should be: freely available in your office, university, school or workplace. They're 100% Organic, plastic-free, and carbon negative, with 50% of profits donated to girls education. We sit down to lean more into their approach to equality, charity and sustainability, as they continue to scale their impact.
Previously Unavailable is an Auckland-based full-service innovation partner to ambitious businesses, who work with start-ups, scale-ups and mature companies who are inventing or reinventing. They use high-end strategy and design to create products and brands that smash through the clutter, captivating customers and capture an unfair share of the future. Managing Partner Simon Pound sits to chat PU's unique approach to helping companies scale (and where Tractor fits into all this too!)
Snug's mission is to make renting easier, and believe it is time to reimagine the renting experience. Snug is lead by an experienced team of passionate and successful entrepreneurs, and supported by leading advisors and investors. Founder & CEO Justin Butterworth sits down to share how the the team are driving a movement towards better renting by delivering lower cost services and better value for owners, renters and property managers.
Circonomy are a certified and award-winning social enterprise with a purpose to create a world without waste including human potential, by mobilising dormant goods and employing neurodiverse team members. Founder & Director Yas Grigaliunas sat down to share how Circonomy have grown and scaled their operation over time via a mix of brand-building and strategic growth capital.
Truescope's media monitoring service is built specifically for modern communications professionals, delivering real-time, highly relevant information to hundreds of clients. Wth offices in AU, NZ, Singapore and the US, they're on a mission to better inform communications. Co-Founder & CEO John Croll AM sat with us to share their history, including bootstrapping to Series A, making strategic acquisitions in the US, SAFE notes, and how they strategically utilise debt funding to their advantage.
Lauren Jarrett is passionate about technology and showing others how to use it, via ongoing learning and the development & deployment of a diverse range of solutions. Brisbane-based Lauren shares her background in AI, Machine Learning and Data Science and how she sees Tractor's place in the world now, and as we scale.
Jodie Imam is the Co-Founder and Co-CEO of Tractor Ventures. Here, she explains why improving the gender funding gap is a priority for Tractor in funding many more women in the tech ecosystem.
Tractor Ventures Investor Oliver Berger joins us to talk about his specialisation in product management, his focus on the problem being solved, what he particularly liked about Tractor’s presence as a brand, and even, a fun fact about The Wiggles.
Aprill Enright, Tractor Ventures Co-Founder & COO takes a moment to walk us through the growth of Tractor from her perspective, leading teams, growth as a leader, Tractor’s place in the market, funding more women founders and a flexible funding future.
Jodie Imam, Tractor Ventures Co-Founder & Co-CEO (along with Matt Allen) sits with us to talk about the company’s rapid growth, leading teams, growth as a leader, Tractor’s place in the market, funding more women founders and a flexible funding future.
As far as family offices go, Up Bank Co-Founder (and Tractor investor) Dom Pym says his Euphemia, is “a little bit contrary”. But for the fintech founder, technologist and Aussie startup veteran, using his wealth to build up the local ecosystem awesomeness is probably the only thing that makes any sense, actually.
Tractor Ventures Co-Founder & Co-CEO Matt Allen sits down to discuss the past 3 years (and prior) leading to building the Tractor, Elastic capital, how founders should think about comparisons, and emphasising scalable practice in an org.
Meet a number of Software-as-a-Service tractors, whose business models formed the initial inspiration for the creation of Tractor Ventures itself. Reliable, sustainably operating companies with loyal customers and a revenue stream that can be a little more predictable than most.
Meet the founders emerging from agency-land to build product-based, scalable startups (plus, we hear a bit on how they fund the pivot)
Business and purpose can co-exist, and there are many ways for companies to scale their impact. Sometimes, the ability to access multiples forms of funding can help achieve that mission. Here, we highlight some companies who are B Corp certified, and we've highlighted the ways they think about their growth, and their focus on impact in society.
How Australian & New Zealand startups are navigating the shifting tides of ecommerce, and judging the best ways to fund the operation.
The evolution of ‘impact’ in startup land and how success evolves in an ever-growing sector. We focus on funding opportunities and challenges, and the shifting narrative around what an impact focussed company is.
Amplified Intelligence are attention measurement specialists, leading the global attention economy.
Float is a real-time, collaborative, resource planning platform, impacting thousands of customers on a global scale.
Talisium provides employers and medical professionals with the best certified health content, training and tools.