Capital sized for consumer brands. Funding for paid acquisition, retention plays, product launches and category expansion - without giving up equity or putting the next raise on hold.
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Australian & Kiwi B2C brands use Tractor capital to scale paid acquisition, fund retention plays, and launch new product lines. Built between the bank and the VC.
Eight example scenarios that compound revenue for consumer brands that we've funded across various brands - all without giving up equity to do it.
A snapshot of what growing AU & NZ companies have actually done with Tractor capital.
We fund consumer brands doing $600k+ in annual revenue, or $50k+ MRR for consumer subscription apps.
What we really care about is the trajectory and CAC payback. If your unit economics work, we want to talk.
Yes - paid acquisition is one of the most common uses of Tractor capital for B2C brands.
We'll structure something that lets you scale spend on what's working without waiting for next month's revenue to fund the next campaign.
We look at blended CAC, contribution margin per cohort, and how quickly the average customer pays back.
Different categories have different benchmarks - a subscription app and a single-purchase product won't be assessed the same way, and that's the conversation our Capital Strategists work through with you.
Yes - consumer subscription apps are a strong fit. MRR-based businesses with healthy retention and clear LTV are exactly the kind of brands we're built for
Absolutely - and many B2C brands do exactly this.
Use Tractor capital to hit the growth metrics that justify a higher valuation at the next raise. Smart capital stacking. It's a real thing. 🚜
Tractor backs growing Australian & NZ B2C brands. Learn how other founders we've funded are using debt funding to grow faster (on their terms), without giving up equity to do it.
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