FUNDING

B2B & SaaS Funding Use Cases

Capital that compounds recurring revenue. Funding for sales hires, product investment, expansion plays and the levers that move ARR - without giving up equity or accepting a flat round.

Great SaaS & B2B companies we've funded lately

Australian & NZ B2B and SaaS companies use Tractor capital to hire enterprise sales, fund product development, and bridge between equity rounds.

SAAS
Melbourne
$1.5M
Growth Capital · 20 days to fund
A vertical SaaS hired four GTM roles across sales and marketing to accelerate the sales cycle ahead of Series B. Team in seat, pipeline build well underway.
GTM
HIRING
SAAS
Melbourne
$1.75M
Growth Capital · 22 days to fund
A B2B SaaS funding product development ahead of the next raise. Engineering team scoping the enterprise build, ship date locked in for August.
PRODUCT
BRIDGE
B2B
Adelaide
$850K
Growth Capital · 13 days to fund
A B2B services firm hired the senior account team to service a new multi-year enterprise contract. Pipeline locked in, delivery team scaling now.
HIRING
CONTRACTS
B2B
Perth
$1.3M
Growth Capital · 23 days to fund
A B2B logistics business acquired a smaller competitor with overlapping route coverage. Integration phase underway, route consolidation by July.
M&A
INTEGRATION
SAAS
Melbourne
$1M
Line of Credit · 17 days to fund
A fintech drew down for outbound marketing spend ahead of an enterprise channel push. Currently scaling pipeline, conversion tracking strong.
OUTBOUND
PIPELINE
B2B
Sydney
$550K
Growth Capital · 18 days to fund
A B2B agency refinanced a working capital facility taken on tougher terms in 2024. Replaced the structure, freed up cashflow for hiring.
REFINANCE
TERMS
B2B
Brisbane
$400K
Growth Capital · 11 days to fund
A  media and events business funding a new event series launch - venue deposits, marketing, speaker fees. First event in June, ticket sales tracking strong.
EVENTS
LAUNCH
These are just some of our most recent deals for eCommerce Brands.

To learn more about how we can fund your next strategic growth initiative, apply directly, or chat with one of our Capital Strategists.

What B2B & SaaS companies can use funding for

Eight ways B2B and SaaS companies use Tractor capital to compound ARR -without dilution, and without accepting a flat round.

HIRING

I want to hire the enterprise AE before the first six-figure deal closes

Lock in the senior seller before pipeline pressure builds. Fund the comp plan before the contract revenue lands.
GTM
ENTEPRISE
PRODUCT

I want to invest in product before raising again

Fund the integration, the enterprise-grade feature, the platform investment that justifies a higher valuation at the next round.
FEATURES
VALUATION
EXPANSION

I want to launch in a second market without raising

Fund the localised product, the on-the-ground hires, the regional GTM playbook. New TAM without new dilution.
GLOBAL
LAUNCH
PILOTS

I want to fund the enterprise pilot phase before revenue lands

Cover the implementation cost, the CS resource, the bespoke build — all before the first invoice clears.
POC
ENTERPISE
BRIDGE

I want to bridge between rounds and hit the metrics

Extend runway, hit the ARR milestone, set up the next raise from a position of strength — not a flat or down round.
RUNWAY
METRICS
CS

I want to build customer success before scaling new logos

Hire the CS team and tooling to lift NRR above 110%. Compound ARR from the base before chasing new logos.
NRR
RETENTION
CONTENT

I want to fund the SEO and content motion

Invest in the content engine that compounds organic pipeline. Lower paid dependence, lift contribution margin over time.
SEO
ORGANIC
REFINANCE

I want to refinance the venture debt I took on tougher terms

Replace expensive or restrictive venture debt with a structure that fits the business. Stop the warrant coverage bleed.
VD
TERMS

Why companies choose Tractor

A snapshot of what growing AU & NZ companies have actually done with Tractor capital.

"When you’re a startup, things are really difficult. You’re hustling for cash and customers, and trying to figure things out, and you don’t have a huge amount of time...

We used the Tractor loan to bring in people that had a lot of expertise and some industry experience, who could codify what was really successful about our sales process and products, so we could take things to the next level."
Alexandria Garlan, Co-Founder & CEO, SignOnSite
"There's money and then there's smart money. After one conversation with Matt and his team I knew tractor was the right partner for us. The team took the time to really understand our needs along with our goals, and made sure that they were able to help.

Our business is not unique, as we grow, our capital requirements also grow. Great problem to have, but still a problem. Knowing we've got a partner like tractor gives me comfort to put my foot on the pedal."

Tony Wu, Co-Founder & CEO, Weploy

Frequently Asked Questions

What ARR do SaaS companies need to qualify? 🚜

We fund B2B and SaaS companies from $600k ARR upward (or $50k+ MRR).

What we really care about is the trajectory, the burn multiple, and the path to either profitability or the next round.

How do you size facilities based on ARR vs MRR? 🚜

We typically size facilities as a multiple of ARR, factoring in growth rate, net retention, and gross margin.

Higher NRR and stronger unit economics earn larger facilities.

The Capital Strategy team will walk you through exactly what sizing looks like for your business.

Can we use Tractor capital between equity rounds? 🚜

Yes - bridging between rounds is one of the most common scenarios we see.

Use Tractor capital to hit the metrics that justify a higher valuation at the next raise.

Don't accept a flat round when there's a smarter path.

Can we use the facility specifically for GTM hiring? 🚜

Yep - funding GTM hires (AEs, SDRs, Heads of Sales, Heads of Marketing) is one of the most common SaaS use cases.

We'll structure something that aligns with your sales cycle and the time-to-productivity for each hire.

storytelling

Helping B2B & SaaS Companies Scale

Tractor backs growing Australian B2B and SaaS companies. Learn how other founders we've funded are using debt funding to compound ARR and bridge between rounds.